Friday, 7 March 2008
Apart from the wedding photography work Robert undertakes he is also active in the field of corporate commercial photography in London and the surrounding districts. Having had a feature in the British Journal of Photography and completed projects for corporate clients such as O2, Arup and the Science Museum Robert is no stranger to the commercial side of photography.Commercial photography comprises of different factions, each of which determine the style a photographer must use. This means anyone working as a photographer in London will have to be flexible, have the ability to adapt and the skills necessary to complete the job.
A photographer might be employed by an advertising agency to help produce an image as part of their latest marketing campaign. Although the company themselves will already have in mind the kind of finished image they want, they may have to rely on the expertise of the photographer to help them achieve this result.
A more obvious form of commercial photography, especially in the big cities like London, is fashion and glamour photography. And for those people who always wondered what the difference between the two was (and indeed if there WAS a difference), well fashion photography emphasises the clothes or products on display, whereas glamour photography focuses on the model themselves, who is sometimes but not always shot in the nude.
You may not have considered this before but a commercial photographer in London may also be employed for crime scene photography; taking pictures of evidence on location of such crimes as murder or robberies. This is a specialist field, often with the need for infra red cameras in order to accurately capture the details necessary.
Other aspects of commercial photography include food photography, often for the depiction of the item's packaging or label; editorial photography or photojournalism, which are there to help readers visualise something related to the news article it is connected to; fine art photography, which is usually commissioned by the purchaser to fulfil a particular purpose, often artistic; and finally wildlife photography which is self explanatory.
You can view a portfolio of Robert's commercial photography work via the main web site.
Labels: commercial photography london
